Unlocking the Power of User-Generated Content

Unlocking the Power of User-Generated Content – Transform Your Social Media Strategy

Creating a constant stream of content for social media can feel like an endless task. But what if you could harness the creativity of your community to generate engaging, authentic content for you? User-Generated Content (UGC) is a game-changer, offering fresh, relatable content that can drive organic engagement far more effectively than traditional methods. Join digital marketing expert Neal Schaffer as he shares his proven strategies for leveraging UGC to replace the content creation hamster wheel with a sustainable and successful approach.

What You’ll Learn

• Understand the value and impact of User-Generated Content on organic social media engagement.
• Develop a team of UGC creators and long-term brand ambassadors.
• Initiate partnerships with local influencers to kickstart your UGC campaign.
• Implement strategies to continuously encourage and curate high-quality UGC.
• How to leverage marketing tools and generative AI to create a workflow around UGC.

A Special Bonus: First 100 attendees will receive a free copy of Neal’s book, Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing.  This book offers actionable strategies to leverage AI, social media, and content marketing to build and grow your brand on any budget. Perfect for entrepreneurs, small business owners, and marketers looking to scale their efforts with measurable results, Digital Threads provides a clear roadmap for success in the digital age.

About Neal Schaefer

Global digital and social media marketing keynote speaker Neal Schaffer has a unique ability to demystify and inspire businesses and professionals to understand and truly embrace the potential that social media has for many business objectives including sales, business development, and marketing for B2B, B2C, non-profit organizations, as well as government institutions.

Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He has presented at national conferences on marketing and social media including Social Media Marketing World, Marketing Profs B2B, Social Media Strategies Summit, Corporate Social Media Summit, iStrategy, Content Marketing Conference, and the Gravity Summit on Social Media. On top of that Neal teaches as part of Rutger University Business School’s Mini Social Media MBA program as well as the Irish Management Institute’s Digital Business program.

He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.

Neal’s presentations are a mixture of educational training workshops that focus on specific social networks as well as more advanced social media keynote presentations that focus on concepts, trends, and the future.

Learn more about Neal Schaeffer.

Don’t miss the last chance to get the lowest rates of the year — super early bird rates end January 10- register now.