Social Media Trends Report 2024

HubSpot has published a report on how people engage across social media platforms personally and professionally- Global Social Media Trends Report for 2024. Curious to find out how do you as marketers in the multifamily industry compare with your peers in other industries?   We’re thrilled to announce that Jacqui Malis Becker, Product Manager, Social…

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Unlocking the Power of User-Generated Content

Unlocking the Power of User-Generated Content – Transform Your Social Media Strategy Creating a constant stream of content for social media can feel like an endless task. But what if you could harness the creativity of your community to generate engaging, authentic content for you? User-Generated Content (UGC) is a game-changer, offering fresh, relatable content…

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Facebook and Instagram Ads and Organic Tactics

We are pleased to announce Friday’s Keynote-How to Use Facebook and Instagram Ads and Organic Tactics to Attract and Retain New Residents  presented by Andrea Vahl!   Facebook/Instagram Ads are a game-changer for businesses and if you aren’t leveraging that power, you may get left behind.  Social advertising – Facebook Ads, Instagram Ads, Twitter Ads…

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Optimize Facebook Using Custom Audiences and Lookalikes

How can you make your Facebook advertising more effective using your first party audiences as Custom Audiences and also Lookalike seed audiences? This session will touch on common sources for audiences, how to set up nested audiences using exclusions, how to test which audiences are best performing, and how to ensure you’re giving Facebook enough…

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Facebook is in the House

Manny Walton, Client Solutions Manager at Facebook and Tiffany Wang, Client Partner in Real Estate at Facebook will present on the topic entitled “Navigating the Evolving Social Media Landscape – Facebook POV” The State of the Industry from the Point of View of Facebook Facebook has been at the forefront of protecting its user’s privacy,…

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