Optimize Facebook Using Custom Audiences and Lookalikes

How can you make your Facebook advertising more effective using your first party audiences as Custom Audiences and also Lookalike seed audiences? This session will touch on common sources for audiences, how to set up nested audiences using exclusions, how to test which audiences are best performing, and how to ensure you’re giving Facebook enough…

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Jeremiah Owyang, Our Second Keynote

We are thrilled to announce that Jeremiah Owyang, Disruptive Tech & Corporate Innovation Expert, Founder, Kaliedo Insights & Catalyst Companies, will be keynoting on Friday morning.   Keynote talk entitled: Did You Hear? Social Audio is the Goldilocks Medium In the midst of quarantine, the top tech trend is social audio. Maybe you’ve heard of elite…

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Marketing Trends for a Better Buyer Journey

Join Us for a Power Panel: Marketing Trends for a Better Buyer Journey Here’s the thing, we don’t believe in playing small — and neither should your marketing. Which is to say, if this next instruction sounds bossy, we say #leadership. Strike your best power pose. Put your hands on your hips, hands in the…

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Instagram Success: How to Outsmart Algorithms and Use Analytics

Instagram has over 1 billion active users and over 60% of those users are millennials. More than 80% of millennials say renting is more affordable than owning a home? If you are looking to connect with those millennials online then Insta is where you need to be! However, the ever-changing algorithms and analytics can be…

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