Opening Keynote: The Influence Pyramid

Andrew Davis, our most highly-rated keynote speaker returns in 2023 and will be our master of ceremonies for the entire day on Thursday!

Andrew has the unique ability  to convey exuberance, expertise, and empathy with any audience. Anytime he’s on the program we hit a “home run” with our attendees!  And he is the most-requested speaker for us to invite back to present at our conference!  He is so thrilled to be our Emcee for the conference too!

Andrew’s Opening Keynote: The Influence Pyramid: How Clever Content Creators Leverage Tiny Audiences to Deliver Outsized Results

Gather a list of your prospective resident’s questions and create content that clearly answers every question. Just answer their FAQs.

That’s the advice you get when you ask any marketer how to increase awareness and drive website traffic.

Optimize your SEO. Now, wait.

Yep. Content marketing is a long game.

Or is it? Unfortunately, millions of others have answered the very same questions. You’ve just contributed to the sea of commodity content.

So, what now? How can you book tours, increase renewals, or attract new residents when no one can even find your content?

Let’s stop focusing solely on what the audience wants and address what the audience needs. Because, it turns out, answering more questions more often isn’t the best way to grow your business anymore.

Instead, some of the most innovative brands leverage the power of the Influence Pyramid.

The Influence Pyramid empowers you to leverage the curiosity of small audiences to generate outsized returns.

In this compelling, 60-minute presentation, Andrew Davis will introduce you to the Audience’s Hierarchy of Needs. You’ll see how one brand turned around a product failure by ignoring the masses and embracing a single influencer. You’ll learn how a software company closes deals faster by creating content just for c-level execs. You’ll even see how one non-profit welcomed the most minuscule .01% of their audience to transform the world.

You’ll leave inspired to re-think the content you create and learn to shape the questions your prospective tenants ask.

Are you ready to embrace the Rarely Asked Questions?

About Andrew Davis

He is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Some of Andrew’s accolades include:

• One of the Top 25 Jaw-dropping Marketing Speakers You Must See -(Along with Gary Vaynerchuck, Seth Godin & Rohit Bhargava)
• Top 20 on Meetings & Conventions Magazine’s List of Favorite Speakers-
  (Right after President Bill Clinton and Anderson Cooper.)

Take advantage of our lowest rates which expire on December 12- register here.