Executive AI Session Returns in 2025
After a highly-rated debut of the Executive AI Session in 2024, we are pleased to announce this session will be a permanent feature of the conference in the foreseeable future and continue to be designed for PMC titles of Director and above.
Executive AI Session: The Strategic Balance of Artificial Intelligence in Multifamily
AI offers seemingly limitless potential for the multifamily industry, but can it truly add value at every step of the renter journey? This session will explore how thoughtful, strategic AI integrations can deliver exceptional results when applied to the right moments, and how it can hinder performance when overused or misapplied. Using real-world data, we’ll examine scenarios where AI has significantly improved key metrics like lead-to-tour conversion, as well as instances where it made strategies less effective, providing a balanced perspective on this transformative technology.
From CRM enhancements and reputation management strategies to the evolving Google search experience and adaptive web content, this session offers a roadmap for multifamily leaders to maximize AI’s potential without overextending its use.
Key takeaways:
• Understand how AI can be leveraged to improve lead-to-tour conversion and enhance the renter journey.
• Gain insights from performance data comparing AI’s successes and missteps in multifamily strategies.
• Explore AI’s role in CRMs, reputation management, Google search, and adaptive web content.
• Receive actionable project and prompt starters for the most widely used AI platforms.
About the Presenters
A 16-year industry professional, Alex Abernathy serves as Executive Vice President at Asset Living. His primary responsibility is overseeing global portfolio marketing efforts with both centralized national and specialized regional teams. Asset Living’s Marketing Service is a vital component of their company vision – continuing to serve our industry, communities, and partners as the most trusted partner in real estate. Asset Living employs over 7,000 real estate professionals and operates over 1,600 communities which consists of over 230,000 units.
Alex’s experience includes Multifamily, Student, Build-To-Rent, Affordable, Co-Living, and Active Adult, with industry knowledge and experience spanning 200+ real estate markets nationwide and international markets including Canada, Mexico, UK, Bahamas, Colombia, and UAE. Additionally, Alex dedicated two years to transforming a Houston-based software development firm into a full-service digital product/marketing agency, Poetic, specializing in Real Estate MarTech and Marketing Services.
Dustin Hayes, Founder, Hermosa Digital
A passionate brand builder, speaker, and marketing futurist, Dustin Hayes has earned a reputation developing disruptive marketing strategies for Fortune 500 brands and technology startups. A creative at heart, Dustin began his career building content for top media and broadcast networks including MTV, CBS, and HBO. Today, he works alongside business leaders to provide new perspective and direction, helping brands realize and surpass their goals.
2025 Agenda To Be Announced Shortly
We’ve received nearly 30 talk proposals which our Advisory Board has diligently reviewed and ranked and we thank you for submissions!
Stay tuned and don’t miss out on the lowest rates of the year which end soon — register here to secure your spot with your colleagues in the industry!