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By Erica Campbell Byrum We all know that a picture is worth 1,000 words, and that axiom holds as true for multifamily marketers as it does for promoting consumer products. (Who doesn’t remember the Coca-Cola polar bears?) Fortunately, today’s social media provides a growing number of visual channels to help us reach and engage residents…

We are excited to announce our keynotes and agenda for the 2018 conference. In our opening keynote “Digital Disruption: Keeping Up With Today’s Consumer,” James McQuivey, VP and Principal Analyst at Forrester and author of the book Digital Disruption, will discuss how consumers have embraced new technologies that help them get what they want, when and how…