A Content-Driven Approach to Conversion Optimization

Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and residents.

So why aren’t more of your visitors becoming leads?

We’re going to breakdown the main factors in terms you haven’t heard before. It begins and ends with content. After planning 1000+ websites over the last 18 years, Andy Crestodina is going to show the process for compelling your visitors to take action.

• Why most websites fail today, according to 12 years of research
• How and where to use the two kinds of evidence
• What’s the one aspect of a call-to-action that makes the biggest difference

You’ll leave with new insights into visitor psychology and new ideas on which changes will make the biggest impact.

About Andy Crestodina

Our keynote Andy Crestodina is a top-rated presenter and keynoter at national conferences. He makes each event as practical as possible by teaching immediately applicable techniques and known for using simple explanations to demystify tough web strategy issues.

Andy Crestodina is a co-founder and the chief marketing officer of Orbit Media, an award-winning web design company in Chicago. He has dedicated himself to the teaching of marketing and since 2001, has provided web strategy and advice to more than a thousand businesses.

Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media, and analytics.

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy has consistently been a highly rated speaker at other marketing conferences and we anticipate that he’ll shine at our event!

What other attendees say about Andy Crestodina

“He is everything I like in a speaker – likable, knowledgeable, and personable. In addition, he’s consistent when he presents. I’ve seen him before, and I always leave with pages of notes and new tactics.

“Absolutely amazing! I’d watch and listen to Andy all day!”

“I left this session busting with new ideas. I am beyond excited to start implementing them. Andy was extremely engaging and he really challenged us to think. I really hope to see him again next year!!”

Take Advantage of the Lowest Rates of the Year

Here’s your chance to meet Andy in person — take advantage of our lowest rates and register now!