Blog

Andrew Davis’ Keynote in 2020: The Curiosity Factor

Andrew Davis, the highest-rated and most exuberant speaker from 2019, will be talking about the curiosity factor in his 2020 keynote. The psychological phenomena creative brands employ to earn and own attention in a noisy world. Attention in today’s online world is harder and harder to garner than ever before. Our tenants, prospects, and even…
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Social Strategies Learned

Social Strategies in 2019 Multifamily Social Media Summit By: Kristin Van Ramshorst Yardi returned as an exhibitor and sponsor of the Multifamily Social Media Summit (MFSMS) last week in Napa, California. The annual event provided a space for multifamily professionals to learn about the latest trends in social media marketing. Keep reading for conference takeaways…
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How To Win At Multifamily Social

When you read an article with tips to help you succeed on social media, it’s probably geared toward the usual suspects: Facebook, Instagram and Twitter… maybe LinkedIn or Snapchat. But your residents and prospects are sharing feedback and interacting across multiple platforms, not just the “traditional” social media channels. For multifamily property marketing, the reality…
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Social Media Rule Breaker and Rocker Keynotes

Announcing Friday’s Keynote: The Rule Breakers Guide To Social Media We all have a little rule-breaker in us! Damian continually questions certain rules we have been taught to follow when it comes to marketing and advertising. Crammed full of expert anecdotes, stories, tips and advice to help you get ahead in this new ‘creative age’!…
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Embrace Your Loyalty Loop

Keynote: The Loyalty Loop – How small things add up to big business We spend a lot of time telling our prospective tenants how different we are. But conduct an online search for a rental property in any market, and you’ll quickly find that we all look and sound the same. We ALL have images…
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How to Maximize the Impact of Instagram

Globally recognized Instagram expert Jenn Herman will show us how to maximize the power of this platform. Millennials account for the largest demographic of rental tenants today. And do you know where millennials hang out? On Instagram! Join Jenn Herman, the world’s forefront blogger on Instagram marketing, for a jam-packed session that will give you…
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HubSpot: Staying Ahead of the Social Algorithm

Back by popular demand and always one of our most highly rated speakers, Dylan Sellberg, Product Manager at HubSpot,  returns to MSMS in 2019! Dylan is presenting “Staying Ahead of the Social Algorithm.” It’s no secret that HubSpot knows social media, with nearly 5 Million Monthly blog visits, 800k Twitter followers, and nearly 2 million Facebook…
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Announcing Our 2019 Keynote: Andrew Davis

We are thrilled to announce that Andrew Davis will be our opening keynote speaker for the 2019 Multifamily Social Media Summit! Andrew joins our illustrious past keynotes who have included Marcus Sheridan, Jay Baer, and Chris Brogan. Some of Andrew’s accolades include (and the last bullet is particularly intriguing): One of the Top 25 Jaw-dropping…
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Multifamily Edition: 5 Easy Social Media Updates to Keep Prospects Engaged

By Sara Monzingo Welcome to 2018! The holidays are through, and everyone is getting back into the swing of business-as-usual. For multifamily in particular, right now is a great time to take stock of your online presence and revamp your approach. During this lull before leasing season picks up again come April, you have time…
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The Resident Voice Batters or Resident Voices Matter

The Importance of Timely Responses to Social Presence By Hila Shpigelman Now more than ever apartment communities are paying close attention to their online presence. As ratings and reviews continue to increase in importance, comments can drastically move the needle one way or the other. It’s critical to thoughtfully manage all comments – good or…
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