Blog
Andrew Davis, Jaw-Dropping Marketer and Influencer Keynoting
Andrew Davis returns to the Summit as our opening keynote! Andrew has the unique ability to convey exuberance, expertise, and empathy with any audience. Anytime he’s on the program we hit a “home run” with our attendees! And he is the most-requested speaker for us to invite back to present at our conference! Keynote Embrace…
Read More Marketing Trends for a Better Buyer Journey
Join Us for a Power Panel: Marketing Trends for a Better Buyer Journey Here’s the thing, we don’t believe in playing small — and neither should your marketing. Which is to say, if this next instruction sounds bossy, we say #leadership. Strike your best power pose. Put your hands on your hips, hands in the…
Read More How to Use Short Videos for More Impactful Social Posts
Short video content has become one of the best ways to grow social media engagement. Platforms like Instagram, Pinterest, and YouTube have taken TikTok’s lead to capture community attention. In just 60 seconds you can gain thousands or millions of views. Companies are gaining traction and making sales faster than ever before with quick clips.…
Read More How People Make Decisons and Using It to Your Advantage
The Lazy, Crazy Way People Make Decisions (And How to Use That to Your Advantage!) As marketers fight for attention and engagement, they overlook a critical fact about their audiences: they have lazy brains! It’s not that the people you target aren’t smart and educated – they are. It’s just that the human brain is…
Read More Keynote Will Bowen on Complaint Free Business
Will Bowen: Funny Motivational Speaker, #1 Bestselling Author, and World Authority on Complaining! In 2006 Will Bowen was the minister of a small midwestern church delivering a series on prosperity. Will noticed that his congregation all said they wanted greater prosperity– that is: more stuff. But, they all complained about what they already…
Read More Is Your Digital Advertising Smart?
You know you need digital advertising to drive traffic to your website, but do you know which channels to advertise on to generate the best leads? Not all channels are created equal – each serves a unique purpose and aligns to a different stage in the renter’s journey. If you want to maximize the effectiveness…
Read More Facebook is in the House
Manny Walton, Client Solutions Manager at Facebook and Tiffany Wang, Client Partner in Real Estate at Facebook will present on the topic entitled “Navigating the Evolving Social Media Landscape – Facebook POV” The State of the Industry from the Point of View of Facebook Facebook has been at the forefront of protecting its user’s privacy,…
Read More Create Winning Facebook and Instagram Video Ads
Discover the secrets of creating high-converting video ads on Facebook and Instagram. In this intermediate-level session, you’ll learn what every multifamily marketing team needs to know. Key Takeaways from This Session • How to time your message for maximum impact • The one key element your ad must have • Learn to position your solution…
Read More Instagram Success: How to Outsmart Algorithms and Use Analytics
Instagram has over 1 billion active users and over 60% of those users are millennials. More than 80% of millennials say renting is more affordable than owning a home? If you are looking to connect with those millennials online then Insta is where you need to be! However, the ever-changing algorithms and analytics can be…
Read More Google’s Head of Industry, Home and Consumer Services to Speak
Shawn McGahee, Head of Industry, Home and Consumer Services at Google, will share key consumer behaviors and trends and opportunities in social marketing. In this session, he will identify audience opportunities, how you can leverage YouTube, and provide marketing strategy recommendations drawing on his vast experience in deciphering analytics. Shawn is tenacious about performance. While…
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