Amplify Your Social Content with Partnerships and AI
Maintaining a fresh and compelling social media presence can be challenging in today’s fast-paced digital world. Join this dynamic workshop to discover how strategic partnerships and AI can elevate your content strategy to new heights.
In this Workshop, you’ll learn how to:
•Harness the power of user-generated content and influencer collaborations
•Curate a diverse and engaging content mix that resonates with your audience
•Build audience trust through authentic and impactful storytelling
•Integrate AI-powered tools to enhance content creation and curation
Unlock a sustainable stream of high-quality, relatable social content by leveraging the right partnerships and technologies. Led by Erica Byrum, our perennially highly-rated conference presenter, this workshop will equip you with the skills to thrive in the ever-evolving world of social media marketing. Don’t miss this opportunity to learn from an industry expert and take your social media strategy to the next level.
About the Workshop Instructor
Erica Byrum serves as the Assistant Vice President of Social Media at Apartments.com, a leading online apartment listing website under CoStar Group. With over 20 years of expertise in digital marketing, Erica excels at driving digital transformation, social media strategies, and revenue growth for top brands across real estate, multifamily, and vacation rental sectors.
Leveraging her robust marketing background and experience as a former Division I collegiate soccer player, Erica co-authored “Youtility for Real Estate” and has been recognized as an elite social media influencer. Her accolades include PR News’ Social Media MVP and repeat President’s Club honors. Currently, she spearheads strategies for Apartments.com’s suite of social products, enhancing online reputations for multifamily properties.
Deeply engaged with her Norfolk community, Erica volunteers at the Children’s Hospital of The King’s Daughters and stays active in local sports leagues. When not competing on the field or court, she unwinds by boating with family on the Lafayette River.
Take advantage of our lowest rates of the year to attend this workshop which provides a perfect foundation for our program!