Workshop #2:
Gen Z – They’re Coming! Are You Prepared? 

Gen Z is heading for multifamily living - does your marketing strategy have what it takes to capture their attention? As the first generation to grow up fully immersed in the digital age, Gen Z brings with them a unique set of expectations, preferences, and challenges that can shape your brand’s marketing efforts. In this engaging presentation, we'll explore how the multifamily industry can learn from the best marketing practices of the student housing sector to create tailored strategies that resonate with this dynamic demographic.

Join seasoned student housing marketers, Jessica Mancuso and Delany Duke, as they delve into the world of Generation Z and explore the key insights and strategies needed to engage and resonate with this diverse and digitally savvy generation.

During this session, attendees can anticipate:

• Exploration of Gen Z's Distinctive Traits: Delve into the distinctive characteristics, expectations, and preferences that define Generation Z.
• Insights for Tailored Marketing Strategies: Gain insights into crafting marketing strategies that align with Gen Z's distinct traits and interests.
• Application of Effective Student Housing Tactics: Adapt and apply successful marketing tactics from student housing to elevate your multifamily marketing efforts.

Instructors:

Delany Duke serves as the Director of Digital Services at Landmark Properties - overseeing the social media and online presence of 80+ student housing properties across the US. Her team is an integral part of Landmark's corporate marketing department, keeping a pulse on the everchanging world of social media marketing and creating easy-to-learn tools and methods for leasing professionals to utilize social media to increase their leasing velocity while creating meaningful customer experiences.

Delany began her career in student housing property management when she was a freshman at The University of Central Florida in 2014 - first as a part-time community ambassador and then as a full-time management position in new development marketing post-graduation. Throughout this time, Delany gained 5+ years of in-the-field leasing and marketing experience that allowed her to grow her knowledge of digital marketing and how proper implementation of social media strategy can positively influence your property’s brand exposure.

Jessica Mancuso is Vice President of New Developments | Student at Asset Living. She has spent the past 11 years within the Student and Multifamily sectors, managing New Development and Stabilized assets. She has held numerous positions with her longest tenure in the Regional Marketing Director/Regional Leasing & Training Director capacity overseeing a multimillion-dollar portfolio averaging 15 sites nationwide. Previously, Jessica has served as Director of New Development Marketing for Asset Living. She is responsible for overseeing the division's daily operational activities while leading the corporate regional team including their individual portfolios and assisting with business development client relations. Jessica is originally from Orange County, California where she studied Marketing in Los Angeles at the Fashion Institute of Design and Merchandising. She currently resides in Denver, Colorado with her family. Jessica has been a member of the UN Foundation (unfoundation.org) in the Denver Metro chapter for the past 5 years.