ADVISORY BOARD
Introducing Our Two Newest Advisory Board Members
Ariel Baranauckas
Vice President of Marketing and Recruitment
Carter-Haston
As Vice President of Marketing and Recruitment at Carter-Haston, Ariel Baranauckas oversees all aspects of property and corporate marketing and talent acquisition for a portfolio of over 60 communities and 18,000 units. Ariel brings 13 years of experience developing and executing data-driven marketing strategies that drive business growth, enhance brand reputation, and optimize online presence.
Her expertise allows her to excel in marketing strategy, brand development, digital marketing and social media engagement, marketing analytics and ROI measurement, and recruitment and talent acquisition. With a focus on creating exceptional resident experiences, she is dedicated to developing innovative marketing strategies and community-building programs that foster a sense of connection and enhance resident satisfaction.
She is passionate about leveraging data-driven insights and cutting-edge technologies to achieve measurable results and support the company's growth trajectory. This includes fostering a company culture that attracts and retains top talent in the multifamily industry.
Lindsay Duffy
Vice President of Operations
Asset Living
Michael Huereque
Executive Director of Marketing
Coastal Ridge Real Estate
Michael Huereque serves as the Executive Director of Marketing at Coastal Ridge Real Estate, where he oversees all corporate and property marketing strategies. In this role, Michael leads strategic initiatives designed to drive the company’s long-term growth and success. He is also responsible for shaping and guiding a dynamic team of marketing professionals, ensuring the effective creation, implementation, and management of marketing activities across Coastal Ridge’s diverse portfolio.
Prior to joining Coastal Ridge, Michael held the position of Head of Growth at SAMY Alliance and served as Executive Vice President at Agency FIFTY3, where he played a key role in scaling operations and advancing strategic marketing efforts
Leslie Parker
Marketing Manager
RedPeak
Leslie Parker joined the organization at the beginning of 2021 as the Marketing Manager. Her resume includes over 27 years of industry marketing experience at AIMCO, MAA and Laramar, supporting communities in more than ten states including new development lease-ups, small buildings, and conventional and affordable housing assets. No stranger to expansion and scale, Parker has a history managing large portfolios of over 60 properties and 18,000 units; and has received numerous awards and accolades in her career for marketing and cultural contributions.
Jaemi Carkin
Director, National Marketing
Greystar
Jaemi Carkin is director of national marketing for Greystar, with management oversight of select enterprise clients in the company’s client portfolios as well as the national reputation management program. Prior to her work in client marketing, she was responsible for property-level marketing, branding, and communications strategies. Active in the multifamily industry since 2001, Jaemi’s experience includes development and promotion of branding, reputation and social media, and digital strategies for numerous community lease ups and rebranding projects, including management of multimillion-dollar media budgets. Prior to joining Greystar following the company’s acquisition of Riverstone Residential Group, she served as manager of client and regional marketing for Riverstone, as well as marketing manager for AvalonBay Communities. Jaemi holds a bachelor’s degree from Franklin Pierce University.
Delany Duke
Director of Digital Services
Landmark Properties
Delany Duke serves as the Director of Digital Services at Landmark Properties - overseeing the social media and online presence of 100+ properties across the US. Her team is an integral part of Landmark's corporate marketing department, keeping a pulse on the ever changing world of social media marketing and creating easy-to-learn tools and methods for leasing professionals to utilize social media to increase their leasing velocity while creating meaningful customer experiences.
Delany began her career in student housing property management when she was a freshman at The University of Central Florida in 2014 - first as a part-time community ambassador and then as a full-time management position in new development marketing post-graduation. Throughout this time, Delany gained 5+ years of in-the-field leasing and marketing experience that allowed her to grow her knowledge of digital marketing and how proper implementation of social media strategy can positively influence your property’s brand exposure.
Jessica Mancuso
Vice President of New Developments | Student
Asset Living
Jessica has spent the past 11 years within the Student and Multifamily sectors, managing New Development and Stabilized assets. She has held numerous positions with her longest tenure in the Regional Marketing Director/Regional Leasing & Training Director capacity overseeing a multimillion-dollar portfolio averaging 15 sites nationwide. Previously, Jessica has served as Director of New Development Marketing for Asset Living. She is responsible for overseeing the division's daily operational activities while leading the corporate regional team including their individual portfolios and assisting with business development client relations. Jessica is originally from Orange County, California where she studied Marketing in Los Angeles at the Fashion Institute of Design and Merchandising. She currently resides in Denver, Colorado with her family. Jessica has been a member of the UN Foundation (unfoundation.org) in the Denver Metro chapter for the past 5 years.
Daniel Paulino
Vice President, Digital Marketing
Bozzuto
With nearly 20 years of experience in marketing across various industries, Daniel is charged with creating the digital marketing strategies to support Bozzuto's entire portfolio of managed communities. His team is responsible for lead generation, campaign development, data analytics, marketing operations, website development, and the martech stack that support over 87,000 residential units across Bozzuto's nationwide footprint. Daniel is passionate about continuously refining and leveraging data-driven approaches to optimizing return on investment in media budgets and technology platforms. He holds an MBA with dual concentrations in Marketing and Finance from the Katz Graduate School of Business at the University of Pittsburgh.
Dustin Hayes
Founder
Hermosa Digital
A passionate brand builder, speaker, and marketing futurist, Dustin Hayes has earned a reputation developing disruptive marketing strategies for Fortune 500 brands and technology startups. A creative at heart, Dustin began his career building content for top media and broadcast networks including MTV, CBS, and HBO. Today, he works alongside business leaders to provide new perspective and direction, helping brands realize and surpass their goals.
Robert Gasteiger
Vice President, Marketing
D.R. Horton
Robert is Vice President of Marketing for the property management group of D.R. Horton, the country’s largest homebuilder. A dynamic marketing leader, he brings a wealth of experience and expertise to his role. He is responsible for developing the marketing vision, strategy, and execution for D.R. Horton's single-family build-to-rent and multifamily rental communities. In addition, he is tasked with building a team of marketing professionals and creating a new brand identity that aligns with the value and reputation of their parent company.
Prior to joining D.R. Horton, Robert oversaw marketing and communications for Steadfast Living, a multifamily REIT with more than 25,000 units across 13 states. During his tenure, he successfully built brand awareness and enhanced visibility for Steadfast Living's growing residential portfolio through the execution of robust marketing strategies. He also developed a comprehensive customer experience program aimed at improving both internal and external customer experiences, launched a new Steadfast Living brand that better connected with their audiences, and built a custom website optimized to improve user experiences, drive organic traffic and increase conversions. Robert's passion for making a difference extends beyond his professional role, also leading Steadfast Living's charitable partnership that supported families in need.
Robert holds a Bachelor of Arts degree in Business Administration, with an emphasis in Marketing, from California State University at Fullerton. He serves an advisory board member for the Multifamily Social Media Summit and Apartment Internet Marketing Conference, where he shares his knowledge and expertise amongst others in the industry. When he's not working, Robert enjoys indulging his creative flair in the kitchen, where he crafts delicious dishes, and behind the bar, where he mixes up craft cocktails. With a commitment to delivering meaningful experiences for others, Robert is a true professional who brings a unique blend of creativity, expertise, and passion to all he does.
Carrie Polonsky
SVP, TALENT SERVICES
TI COMMUNITIES
Ms. Polonsky started her career in real estate sales in Chicago’s illustrious Gold Coast. After transitioning out of private real estate sales, she landed a career with Planned Property Management in Chicago, where she served in several operational roles largely focused on marketing and resident services.
After relocating to Los Angeles, Ms. Polonsky joined AIMCO as the Director of Sales and Marketing and Director of Sales Performance at AMC, where she was responsible for branding, advertising, reputation management, and educational design and delivery. She also lead the training department at Steadfast Management Company where she was regarded as an innovative force in the arena of training, instituting, and streamlining original training programs. Ms. Polonsky relocated to Dallas, TX in 2017, where she serves as VP, Talent Services at TI Communities.
Ms. Polonsky is a speaker at various multifamily housing and real estate events such as the IREM, Apartment Associations, and the NAA Education Conference. She also serves on the Education Committee for local apartment association, Advisory Board for Social Media Summit, and is a MultiFamilyPro Brainstorming facilitator. She resides in Keller, Texas with her two children and enjoys learning new things, a hearty laugh, and a nice glass of red wine.
TI Communities seeks to preserve and enrich affordable workforce housing for low and moderate-income earners – including teachers, public safety officials, healthcare workers and other essential service providers – in high-demand metropolitan areas. TI Communities is a subsidiary of Turner Impact Capital, which creates innovative and durable solutions to today’s challenges by investing in community-enriching infrastructure in underserved communities.
Sara Scarborough Graham
Founder + CEO
six dots consulting
With 25+ years of experience in multifamily, Sara founded Six Dots Consulting to serve the industry as a growth consultant, fractional executive, and advisor. Known for her passion for driving innovation and enhancing the renter experience, she partners with growing operators and developers, PropTech companies, and VCs to connect the dots between marketing, technology, and operations. Sara is a frequent speaker and moderator at national industry conferences, and has also served on a number of advisory boards and committees during her career. Outside of the multifamily industry, she is an active member of Chief, and a Founding Member of the Bold Leaders Collective.
Marcia Bollinger
Senior Vice President, Multifamily
CoStar Group
Marcia Bollinger is Senior Vice President, Multifamily, at the CoStar Group. She leads a team of 350 dedicated field associates to deliver high quality prospects to lease an apartment home. Previously she was the President for the Apartment Finder for more than 10 years, pioneering methodologies for local lead generation, developing sales and service initiatives, and working to brand and market to clients and consumers. Marcia is proactive with sharing new technologies on digital media strategies for the multifamily industry.
Marcia has been very active in the Multifamily industry for over 35 years serving on numerous apartment association committees to help with the betterment of the multifamily industry on a local, state and national level. She won the National Apartment Association’s 2003 NSC Paragon Award for her many contributions and strong commitment to the multifamily industry. Marcia was one of the first to earn her Certified Apartment Supplier designation and was the first recipient of the National Apartment Association NSC Victor Award in 1995 as well as many other recognition achievements through the years.
Virginia Love
Vice President, Industry Principal
Entrata
Virginia Love began her property management career as a leasing consultant in 1991 for Trammell Crow making $5.15 per hour, a 20% housing discount, and an average $17.50 per lease.
Since 1992, Virginia has built a career as one of the leading ladies of the multifamily industry. Did her degree in Theatre from the University of Southern Mississippi give her the edge? Her natural brilliance in marketing matters? Or was it something else? Whatever it is, we're all under its spell. If there's an advisory committee, board, or breakfast-food-based club, she's the first name on the invite list. Everyone has seen one of her leasing or marketing presentations - there are too many to count. (We tried!) She's the real deal.
Adam Japko
Founder & CEO
Esteem Media
Leading up to founding Esteem Media and its managing investor role in New England Home Magazine, LLC., Adam served as President of DigitalSherpa, a high growth SMB social media and internet discovery business offering content, social media, reputation management, local listings, lead generation, web business intelligence, and other internet marketing programs. The company served over 4,000 SMBs. These experiences, along with the success of his wine blog, WineZag, reaffirmed a deep belief that community engagement, quality content, and in-person networking are lethal tools for transforming brands and businesses in meaningful ways.
Prior to DigitalSherpa, Adam lead the creation of the largest network of regional luxury shelter media properties for Network Communications, Inc (NCI). While President there, he acquired or launched all of the properties that now make up Esteem Media, Inc.’s portfolio.
Earlier, Japko spent 14 years at PennWell Corporation, a privately held business-to-business information provider serving the global Technology, Energy, and Municipal Services markets as President and Chief Operating Officer of the Advanced Technology Division and member of the company’s board of directors. His background in the publishing, online, and event management industry also includes management positions at Media Networks, Inc. a 3M Company specializing in local networks of national magazines including Time, Newsweek, Sports Illustrated, and Business Week, Sunday Magazine Network, and various B2B media companies including BMT, Gralla, and Miller Freeman (United Newspapers).
Adam continues as an active member of the wine industry’s social media landscape through his award winning blog; WineZag. In 1979 Japko received a BA in Journalism from New York University.