Power Panel: Marketing Trends for a Better Buyer Journey

It’s no secret that people are spending more time online. That means our digital world will continue to influence our buying decisions and will be integral to how we find our next apartment. Let's explore the marketing trends that make finding and renting an apartment home a frictionless experience. Can we let you in on a secret? These are the SAME trends that are making the bottom-line difference for top multifamily operators. Join this powerhouse panel as they discuss what’s working, what’s not, and how you should adjust accordingly.

What You’ll Learn:

• Tried and true tactics that reduce your renters’ frustration with your digital marketing channels

• Tips on ‘what’s next’ in multifamily marketing

• How the buyer’s journey has changed and how to capture their attention

Moderator: Amanda Maclin, Vice President of Sales, G5. Amanda is a seasoned Multifamily Property Management & Service Partner Executive, with 25+ years of experience. Amanda started her career straight out of college, on the operational side. Beginning as a Leasing Specialist and working her way through the ranks to VP of Marketing & Director of Property Management. Amanda then took her operations expertise to the service provider side of Multifamily, with her key focus on digital marketing, lead generation, and client experience.

Crystal Tolen, Regional Vice President, Case & Associates. Crystal began her career in the multifamily industry 25 years ago, as a Leasing Consultant for Case and Associates. She went on to work for ERC Properties, Inc, a development company in Ft. Smith, Arkansas, overseeing marketing and operations for 35 new multifamily developments across 6 states. Crystal then switched gears as the Publisher of the Tulsa Apartment Finder and launched the Apartment Finder in Northwest Arkansas. This is where she found her passion for content marketing and social media influence. She ultimately returned to Case and Associates 8 years ago as Regional Vice President and oversees social and internet marketing. Crystal has served on multiple advisory boards across the U.S. and has held positions as a Board member for local industry organizations. She is currently the President Elect for IREM Tulsa Chapter.

Courtney Smith, Marketing Director, Barrett & Stokely Management, LLC. In pursuit of her Bachelor’s Degree at the University of Indianapolis, Courtney began her marketing career as an intern with Resource Commercial Real Estate. Upon graduation, she accepted a position with the Indy Chamber spearheading their digital marketing strategy for economic development in Indianapolis. Responsibilities included investor event planning, social media strategy, email marketing, budgeting and external communications. Courtney’s prior experience led her to begin her multi-family housing career in 2014 when she joined Barrett & Stokely as the Marketing Director. She now oversees all marketing efforts for the midwestern fee-managed portfolio of 6,000 units. She excels in targeted digital and traditional marketing campaign strategy, implementing new technology and new development. In 2020, she launched the unique multifamily podcast, Apartments on the Go.

Alexis Murrell, Managing Director, Bellrock RealEstate Partners. "
Alexis has over 17 years of property management experience and began her career in the multifamily vertical as a leasing professional in South Carolina. Alexis is a high-impact and data driven leader who’s known for championing innovation, growing revenues, and improving processes. She has a unique ability and proven success designing and executing marketing plans, locating efficiencies, and increasing sales and marketing effectiveness.

Alexis has overseen the strategic marketing efforts of conventional and student real estate portfolios totaling more than 33k units and valued at more than $7B as well as asset managed new construction projects through stabilization. With a background encompassing all facets of marketing, operations, corporate strategy, and client services, she has established herself as an expert in the fields of customer experience, branding, reputation, social media and digital marketing. She is responsible for the executive oversight of all daily operations for Bellrock's multifamily portfolio.

Chrissie Rivers, Director of Marketing, Topaz Asset Management.  Chrissie is a dedicated leader with over 20 years’ experience in multifamily property management. Her ability to engage those around her and translate her expertise has created exceptional results both as an operator, trainer and in her current role developing and implementing marketing strategies for TAM. She spearheads all initiatives related to marketing, advertising, public relations, communications, and social media engagement, with an overall focus on TAM's brand integrity. Her passion lies in creating culture and building branding that translates to moments that matter experiences.