Our All-Star Line-Up for 2013 Conference
Carrie Briggs, Director of Marketing, FPI Management, Inc.
Chris Brogan,CEO & President, Human Business Works, and Co-Author, The Impact Equation
Chris Brown, VP of Product Management, Apartments.com
Erica Campbell, Director of Social Media, Dominion Homes Media
Krista Lutz Castillo, Vice President, National Sales, Apartment Finder & CommunitySherpa
C.C Chapman, Author, Content Rules, and Founder, The Cleon Foundation
Francis Chow, Chief Strategy Officer, Ellis, Partners in Management Solutions, (EPMS), and
Co-Founder, Renter’s Voice
Kate Good, Owner and Partner at KateGood.com and ApartmentAllStars.com
Ches Hagen, Co-Founder, VendAsta Technologies
Vikas Jain, Head of Business Development, Google’s Wildfire Interactive Division
Adam Japko,President, DigitalSherpa
Steve Lefkovits, CEO of Joshua Tree Consulting and Producer of the Apartment Internet Marketing conference
Virginia Love, VP, Training and Marketing, Waterton Residential
Daniel R McCarthy, Partner, DeSilva & Philips
Jared Miller, Senior Vice President | Director of Asset Management
The Bainbridge Companies
Jen Piccotti,Senior VP of Education and Consulting, SatisFacts Research
Bill Pryor,Founder, Spynergy, and Director, Spynergy Consulting
Keith Sauro,VP of Sales, DigitalSherpa
Jennifer Staciokas,Vice President, Marketing and Training, Lincoln Property Company – Residential Management
Ellen Thompson, CEO and Founder, 4 Walls, Inc.
David Vivero,VP of Rentals, Zillow
Mike Whaling, President, Founder at 30 Lines
Jed Williams,Sr. Analyst & Program Director, BIA/Kelsey
Charity Zierten, Chief Engagement Officer, Socially Engaged Marketing®
Carrie Briggs
Director of Marketing
FPI Management, Inc
Carrie Briggs is Director of Marketing at FPI Management, Inc, Briggs is an innovative, analytical, & performance driven professional with a passion for team building, marketing, cash flow optimization, revenue generation, producing long term client relationships & new business referrals. Previously, she was Senior Portfolio Manager, and Community Director at FPI Management and has been affiliated with FPI Managment for nearly 20 years in total.
FPI Management is directed by a hands-on Owner/President CEO who has actively guided the company for 40 years. Dennis Treadaway works with the executive team of Senior Vice Presidents and Vice Presidents to assure that all objectives of FPI Management clients are being achieved.
FPI Management is considered a leader in the industry as a marketing and product branding expert. FPI Management has leased up over 40,000 new construction multi-family units. FPI Management is integral in the development process, including initial design consultation, underwriting, budgeting, and marketing of the property. On an annual basis, FPI Management will re-lease approximately 30,000 units.
FPI Management is savvy in the changing dynamics of marketing technology. Electronic outreach via social media and on-line resources are the fundamentals of any FPI Management marketing plan. FPI Management also integrates the application of Revenue Management Systems on market rate communities, to produce maximum possible revenues for FPI Management clients.
Chris Brogan
CEO & President, Human Business Works
Co-Author, The Impact Equation
Chris Brogan is CEO and president of Human Business Works, a publishing and media company dedicated to helping you do the work you want to do. Brogan is the New York Times bestselling co-author of The Impact Equation, a book that helps you rise above the noise and reach the people you need to succeed. He is also the author of Google+ For Business. His blog is in the Top 5 of Advertising Age’s Power150. Brogan has consulted and spoken with companies like Google, Coca-Cola, Dell, GM, Microsoft, Pepsico, and many more.
Brogan has appeared in several magazine and news articles from Forbes, The Boston Globe, Success, USA Today, and has appeared on TV shows like The Dr Phil Show. (Oddly, in conversations with people who aren’t into the online world, people are always more impressed with the Dr. Phil appearance than the New York Times bestseller thing.) He is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.
Brogan has 12 years of experience in online networks, social communities, and other elements of digital business and 16 years of enterprise telecommunications and wireless experience.
Chris Brown
Vice President of Product Management
Apartments.com
Chris Brown is vice president of product management at Apartments.com, and has been building products for the web since the late 1990s. In recent years he has become particularly fascinated with user-centered design, mobile computing and the emergence of social media, and how they are transforming business and communications both inside and out of the multifamily industry. Brown is by nature skeptical but not cynical, and tends to cast a wary but hopeful eye on new technologies and behaviors. Ultimately, he believes, good product development comes from keeping an open mind to new ideas, and validating those ideas through iteration, user feedback, testing and more testing. Outside of work, he likes to enjoy the architecture, food, shopping and parks of his hometown of Oak Park, IL, with his wife and two kids.
Erica Campbell
Director of Social Media
Dominion Homes Media
Erica Campbell joined Dominion Enterprises in 2004 and took the marketing services company by storm. Due to her extensive knowledge and passion for the endless potential of social media marketing, Campbell quickly climbed the ranks and was promoted to Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions (Homes.com) and For Rent Media Solutions, a leading provider of marketing and media services for the real estate and property management industry.
She is responsible for developing and managing the corporate social media roadmap including the social strategies for both brands, as well as championing For Rent’s social media product FRSocialExpert, a complete social media management, reputation management and resident retention offering as the product manager. Additionally, Campbell is a national public speaker at various multifamily housing and real estate events and tradeshows such as the National Apartment Association Education and Conference this past June and also serves as Vice President of Social Media on the Board of the American Marketing Association’s Hampton Roads Chapter.
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides multifamily housing solutions for apartment seekers and property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 94 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and ForRent.com™-The Magazine. For Rent Media Solutions operates four additional websites: ForRent.com®, SeniorOutlook.com®, CorporateHousing.com® and ParaRentar.com®. Visit ForRent.com for more information, or visit us on Facebook, Twitter, YouTube and LinkedIn.
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services.
Krista Lutz Castillo
Vice President, National Sales
Apartment Finder & CommunitySherpa
Krista Castillo has 26+ years of multifamily experience, an innovative approach to problem solving, a keen understanding of all the moving parts…and a good sense of humor. All of which comes in handy (or dare I say, they’re requisites?) in the ever-changing social media landscape.
Castillo has worked in the industry since 1986—13 years with Apartment Guide (Consumer Source), holding positions from Publisher, Regional Marketing, Vice President, New Business Dev’t–opening markets, launching products. Krista has a passion for innovation and learning new technology, with a solid understanding of how technology can best be utilized to save time & money. In 1994, Castillo began working on a business plan to build what was then a little-known phenomenon called “a website”; and thus, www.aptguides.com was launched…one of the industry’s firsts. She also created AG Video and was the 1st Publisher to run Spanish ads alongside English ads, and 1-800 text-to-fax services—to connect shoppers with the method they most preferred to use.
Castillo came on board with Apartment Finder as National Sales Director in May 2003, based in Dallas, covering 114 Apartment Finder publications across the country. Over the past decade, she helped launch Finder across the United States and was promoted to Vice President in 2007. With a focus on national sales, she secured countless new companies, expanded new and existing and key account relationships and established direction for major sales initiatives. In doing so, she helped the Dallas Apartment Finder grow to the #1 largest publication. Castillo plays a key role in the development of sales, service, marketing and training programs for our 100+ dedicated sales teams and valued clients.
On the social media front, Castillo is a staunch advocate of DigitalSherpa and its companion products/services: CommunitySherpa, CampaignSherpa and the 2.0 Dashboard…which is just an amazing tool. Sherpa builds and manages custom blogs, Facebook and Twitter accounts—all integrated; and manages campaigns to grow their fan bases through online promotions and sweepstakes. She currently serves as the consultant for the DigitalSherpa Teams, Apartment Finder reps and PMC’s and assisted with a new training program, launching in January.
C.C Chapman
Author, Content Rules
Founder, The Cleon Foundation
How to develop content that converts online audiences into customer evangelists
C.C. Chapman is a leader with a proven track record in the online and social media marketing space. He is an avid photographer, writer, traveler and keynote speaker. His new book Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness has just been released and early reviews have been extraordinary. C.C. is the co-author (with Ann Handley) of the bestseller Content Rules, that explains how companies can create remarkable blogs, podcasts, webinars, ebooks and more. C.C. is an advocate who speaks about building passionate consumer communities, and the strategic values of storytelling in every form of business. He is the host of Passion Hit TV and the founder of Digital Dads. C.C. is a graduate of Bentley University and happily lives in the woods outside of Boston with his loving family.
Francis Chow
Chief Strategy Officer
Ellis, Partners in Management Solutions, (EPMS)
Co-Founder, Renter’s Voice
Francis Chow brings over 15 years of financial experience primarily in the retail and consumer products industries. He is heavily involved in the development of Ellis’ integrated Customer Experience program designed to offer customers easily attainable solutions to drive true customer loyalty. The Customer Experience program encompasses mystery shops, resident surveys, and social media (apartment ratings and reviews).
Previously as Chief Financial Officer for a retail healthcare company, he was responsible for all financial and administration aspects of the business which included responsibility for the customer loyalty program. Also, from 2006 through 2007, Chow served as interim CEO as well as CFO and was responsible for all aspects of the company. In 2007 Chow, merged the company with another retail healthcare company. Chow formerly served as Vice President of Finance for Timera, a retail workforce planning software company and Director of Finance for Triton, a broadband wireless company.
After graduating from Southern Methodist University in 1994, he began his career at KPMG auditing Fortune 100 retail and consumer products companies. Chow currently holds a BBA in Accounting, Organizational Behavior and Business Policy with a minor in Economics. He is also a Certified Public Accountant.
Established in 1984, Ellis, Partners in Management Solutions, (EPMS) is one of the multifamily industry’s most respected and sought-after providers of executive-level management and marketing consulting services. With services centering on both apartment mystery shopping and resident retention, the Ellis team is here to help your properties and onsite personnel excel. The Ellis team is built on years of experience in the industry and is comprised of customer service-oriented and dedicated individuals whose desire is to exceed your expectations at every turn. Ellis Partners in Management Solutions (EPMS) focuses on providing action based tools for understanding your customer’s experience and behavior. Going beyond satisfaction, we provide insight into key drivers that make your residents loyal. Visit www.epmsonline.com and www.rentersvoice.com.
Kate Good
Owner and Partner
KateGood.com and ApartmentAllStars.com
Kate Good is a nationally recognized apartment marketing expert known for her amazing creativity, energy and success. As an occupancy specialist, Kate can study a situation and apply her skills to increase traffic and closing ratios which translates to higher occupancy and increased revenue. Kate has been working in apartments her entire life, and has brought invaluable insight to developers, marketing directors and associations across the country.
Good quickly gained recognition from her employer, Trammell Crow, as the number one leasing consultant by leasing 52 apartments and closing 48 renewals in one month! Her expertise and enthusiasm took her up the ladder in the corporate world until 13 years ago, she decided to start her own business as a professional speaker and marketing solutions expert.
Ches Hagen
Co-Founder
VendAsta Technologies
Ches Hagen is a Co-founder of VendAsta Technologies Inc. Previously he served as COO of Point2 Technologies Inc.’s heavy equipment division. Hagen held the title of Vice President Sales prior to being named COO. Earlier in his career, he worked for Finning International, the Caterpillar-authorized dealer headquartered in Vancouver. In addition to his work with VendAsta, Hagen is a co-founder and partner at Alta Pacific Mortgages, which operates in three western Canadian provinces. He studied marketing management at the British Columbia Institute of Technology.
When he’s not on the phone with potential partners, Hagen can be found exploring the British Columbia backcountry by snowmobile, ATV, or boat. Ches is the only member of the VendAsta management team not based in Saskatoon, but he flies in from Vancouver a few times a year for planning meetings, summer pool parties, and the November deer hunt.
Reputation Management isn’t a product, it’s a strategy. At VendAsta, we’re focused on building a platform that helps local businesses do three main things: monitor, manage, and build their online reputations. Available through a white labelled Business Center or via APIs, our tools (including Reputation Intelligence, Brand Analytics, Sites, Social Marketing, and more) offer comprehensive online presence solutions that satisfy – and exceed – SMBs’ business goals. Our partners are some of the largest media companies in North America, including Dow Jones, Hearst Corporation, Web.com, The McClatchy Company, and Gannett, just to name a few. But at the end of the day, we’re here for the little guys. The local car dealerships, the hidden pizza joints, the average plumber, and anyone else who needs a hand building their online audience and strengthening their brand.
Vikas Jain
Head of Business Development
Google’s Wildfire Interactive Division
Vikas Jain heads Business Development for Wildfire Interactive, a division of Google. Wildfire Interactive, Inc. is a rapidly-growing, social media marketing technology division of Google. We enable companies to leverage the power of social networks to create brand awareness, engage with customers and provide a path to monetization. Key focus areas include: lead and manage strategic partnerships and thought leadership initiatives; lead international expansion via partner ecosystem; and build SMB partner ecosystem.
Before Wildfire, Jain was Executive Vice President (and investor) at XProtean (SaaS solutions for Retail Industry). Prior to that, he was part of the founding team at Systech Integrators (acquired by ACS, a Fortune 500 company). At Systech Integrators, he managed business development activities for the West Coast/Canada and led marketing/alliance initiatives for the entire organization. Under his leadership, the West Coast business was the No. 1 revenue producing region from inception to acquisition. Jain started his career as a strategy management consultant in a high profile internal consulting group that reported directly to the CEO of American Express. Jain has an MBA from Yale University and MSc from Tulane University.
Adam Japko
President
DigitalSherpa
Adam Japko led the development and roll out of DesignSherpa; the first turnkey social media, content, and internet marketing management system for the local Home Design industry. Now as President of DigitalSherpa, he collaborates with his management team on ways to make internet marketing simpler, more powerful, and easier to execute for small businesses. DigitalSherpa and DesignSherpa are divisions of Network Communications, Inc., the parent company of the country’s largest group of regional home design media brands including New England Home, Atlanta Homes & Lifestyles, At Home in Arkansas, Seattle Homes & Lifestyles,Kansas City Home & Garden, Mountain Living, St. Louis Homes & Lifestyles, Colorado Homes & Lifestyles and more. Mr. Japko is also an active participant in the fine wine industry’s social media landscape, building and adjusting his social media and content marketing chops as author of WineZag.
Network Communications and its affiliated media brands recognize the incredible potential of social media marketing to retain and build customers and understand the expertise, time, and technology challenges that social media marketing presents to the multifamily housing community.
Steve Lefkovits
CEO of Joshua Tree Consulting
Producer of the Apartment Internet Marketing conference
Steve Lefkovits is President and CEO of Joshua Tree Consulting, which he founded in 2001 and Joshua Tree Conference Group founded in 2008. He is also a partner at RealtyCom Partners, LLC, the apartment industry’s leading asset manager of telecom marketing rights on behalf of property owners. From 2000 to 2001 Lefkovits served as Senior Vice President of BRE Properties, Inc. and from 1997 to 2000 as Vice President of the National Multi Housing Council. Lefkovits started in multifamily as a Vice President of the New York State Housing Finance Agency, and served briefly as an associate at Prudential Securities in New York.
Lefkovits is a frequent speaker at industry conferences and has presented at events sponsored by the National Multi Housing Council, the National Apartment Association, Multifamily Executive Magazine, Multihousing News and many of the leading apartment management companies. He is a graduate of Yale University (BA) and Princeton’s Woodrow Wilson School of Public and International Affairs (MPA.) Prior to real estate, Lefkovits was a staff photographer at the national newspaper USA Today, and a photo intern at the New York Times. He is an avid landscape and nature photographer whose work may be seen at Pacific Landscapes.
Virginia Love
VP, Training and Marketing
Waterton Residential
Virginia Love began her property management career as a leasing consultant in 1991 for Trammell Crow making $5.15 per hour, a 20% housing discount, and an average $17.50 per lease. Currently, she is the Vice President, Leasing and Marketing for Waterton Residential, a Chicago, IL based property management firm with over 18,000 apartment homes in a variety of markets. Love is responsible for the national and site level marketing, branding, promotion, and training programs as well as technology and operations systems to maximize the communities’ performance. She has presented countless leasing, marketing, and operational training sessions at the local, state, and national association level. Love resides in Atlanta, GA and serves on the Board of Directors and immediate Past President of the Atlanta Apartment Association, a board member of the Georgia Apartment Association and is also a NAA Lyceum Graduate.
Waterton Residential, one of the leading multifamily companies in the nation, is focused on the acquisition and management of apartment communities in multiple markets. Since its inception in 1998, the Waterton Residential team has remained committed to outstanding customer service by providing a community our residents are proud to call home. With over 18,000 apartment homes Waterton Residential brand signifies exceptional living experiences, a sense of community, and home. Waterton employs 500 associates who are committed to achieving the Waterton Residential vision –To Be THE Leader In The Multifamily Industry.
Daniel R. McCarthy
Partner
DeSilva & Philips
Daniel R. McCarthy is Partner at DeSilva & Phillips, a leading media investment bank. Previously, McCarthy was Chairman and CEO of Gallarus Media Holdings and its subsidiary, Network Communications, Inc. At NCI, Dan oversaw one of the largest local marketing services companies in the U.S. In 2010, Dan spearheaded the launch of the innovative DigitalSherpa line of marketing services products, which currently provide social media marketing solutions to more than 1500 small and medium-sized businesses.
Over the course of his career, McCarthy has completed more than 50 transactions and financings, including the $380 million sale of NCI to Citicorp Venture Capital Group; the $120 million acquisition of NCI by ABRY Partners; the $300 million debt restructuring of NCI; the $200 million sale of Cowles Business Media; and dozens of strategic acquisitions and divestitures.
He was previously CEO of Themestream, a special-interest internet portal funded by Redpoint Ventures and Kleiner Perkins that was an early pioneer of user-generated content. Prior to Themestream, he was CEO of Primedia Enthusiast Media, one of the largest special-interest publishers in the U.S. He was also CEO of Cowles Business Media, a business-to-business information provider focused on the media and marketing industries.
Jared Miller
Senior Vice President |
Director of Asset Management
The Bainbridge Companies
Jared Miller brings a wealth of experience to Bainbridge in the areas of marketing, branding, training, operations, business development, communications and operations on a broad range of property types and asset classes. During his 17 years in the industry, he has overseen portfolios ranging from 2,000 to over 30,000 apartment homes. Prior to joining Bainbridge, he oversaw marketing and training for Denver-based RedPeak Properties and marketing for Atlanta-based Lane Company’s 32,000 unit portfolio. At Bainbridge, Mr. Miller is responsible for all marketing, training, business development and asset management activities. Jared has been a regular speaker at industry conferences including the Mulitfamily Executive Conference, Multifamilypro’s Brainstorming Sessions, The Apartment Internet Marketing Conference, Multihousing World and NAHB’s Southeast Builders Conference on topics ranging from web-based marketing, marketing strategies, branding, developing a corporate culture and data syndication among others.
The Bainbridge Companies is a leading owner, developer and manager of luxury multifamily apartment communities in the Eastern United States. Bainbridge strives to provide the highest quality garden apartment homes and urban communities in each of the markets where we operate. Our emphasis is on innovation, creativity, resident service and immediate brand recognition.
Bainbridge is headquartered in Wellington, Florida, and Bethesda, MD with a regional development office in Raleigh, NC and a New York City office opening in the near future. Bainbridge currently employs over 200 associates in Florida, Georgia, Maryland, North Carolina and Virginia.
The company manages approximately 9,000 apartment homes in 26 communities, including approximately 6,000 units recently renovated, constructed, developed and/or leased-up. Additionally, Bainbridge has multiple communities currently under development and pre-development.
Bainbridge’s mission is to provide high-quality properties and superior services to our customers and our partners. By combining a highly talented team and exceptional resources with a strong entrepreneurial drive, they create communities with superior service, amenities and living environments. For more information on The Bainbridge Companies, visit www.BainbridgeCompanies.com.
Jen Piccotti
Senior VP of Education and Consulting
SatisFacts Research
Jen Piccotti, Senior VP of Education and Consulting, heads up client support for SatisFacts, including resident feedback analysis, satisfaction survey action planning, online reputation management coaching, productivity studies, and educational services. Jen has nearly two decades of customer loyalty and process efficiency experience, and is a multifamily industry veteran since 2000. A noted author, keynote speaker and highly followed blogger in the multifamily industry, and also named “quality assurance guru of multifamily” by CallSource, she has served as chair of the Service Quality Division for the American Society for Quality (ASQ), and has been MC for their Annual Service Quality Conference for multiple years. Previously, Jen was Quality Manager for a privately held property management company in Southern California where she oversaw the quality assurance program, including loyalty programs, productivity studies, process improvement initiatives, QA training, resident surveys and organizational communication. Jen received her undergraduate degree from Boise State University, and holds a Master of Science – Quality Assurance from California State University, Dominguez Hills.
Bill Pryor
Founder, Spynergy
Director, Spynergy Consulting
Over the past 7 years, Bill Pryor and his partner and sister have successfully launched and operated a family of unique indoor cycling studios — and also helped others launch theirs. These are small businesses that are fun….and profitable. Here is a place for studio starters, and studio owners, to learn, to share and to connect. In addition to running their own studios, Spynergy Consulting provides business planning, start-up, operational and marketing services to entrepreneurs and small business owners. Visit their studios near Boston and Chicago, and learn more at www.spynergyconsulting.com.
Keith Sauro
VP of Sales
DigitalSherpa
Keith Sauro has spent the last sixteen years in local media management, launching both online and offline local media brands, and has become DigitalSherpa’s poster boy for outside- the-box marketing and thinking. Working his current passion as VP of Sales for DigitalSherpa, he is responsible for business development, client communication, and support of DigitalSherpas 100+ person local sales force. Sauro is focused on helping small and large companies build their social m DigitalSherpa has initiated and managed content marketing and social media programs for more than 2,000 local businesses since its launch in August 2009. The solution was developed around the proliferation of blogs and other social media tools that made it feasible for small businesses to develop significant internet footprints.
DigitalSherpa delivers content marketing solutions for small-to-medium sized businesses.Content marketing means creating and distributing uniquely appropriate web content to: Improve your visibility and rank on Google and other search engines: increase your overall web traffic (visits, page views, backlinks, and more); create and nurture new leads; and execute social media distribution and enhance search engine authority by sharing content across multiple social networks. Unlike search and CPC advertising, using content creation to generate organic traffic, rich in active web prospects, is an annuity that lives forever on the web without having to continually buy traffic. DigitalSherpa continues to deliver these programs to businesses across the country with high rates of success and client satisfaction.
Jennifer Staciokas
Vice President, Marketing and Training
Lincoln Property Company-Residential Management
Jennifer Staciokas is responsible for supporting and overseeing Marketing, Training and Revenue Management programs for the conventional and military divisions. Staciokas began her career with LPC over 13 years ago. Since that time, she has served the company in numerous capacities applying her flexibility, insight and wisdom to lead this integral aspect of the organization into the future.
Staciokas holds a B.A. in French from West Chester University and an M.A. in International Commerce & Policy from George Mason University. She is a regular guest speaker, facilitator, and moderator at the Apartment Marketing Conference, NMHC Operations & Technology Conference, the National Apartment Association Education Conference, the Crittenden Multifamily Conference and MultifamilyPro’s Brainstorming Sessions. Staciokas is also actively involved with NMHC and NAA as a member of the NMHC Emerging Leaders Committee, the Vice Chair of the NMHC Technology, Marketing & Social Media Subcommittee, the NMHC Operations & Technology Conference Subcommittee and an NAAEI Board Member, Curriculum Committee Member, and Program Advisory Board Member.
Lincoln Property Company was founded in 1965 as a developer and manager of high-quality residential communities. Our national reputation for successful management of our own communities quickly attracted a large client base of owners and investors who recognized the value that we could provide in development, property management and real estate consulting services, so third party management was added to our growing lines of service. Lincoln Property Company is currently the nation’s 3rd largest manager of apartment communities with over 140,000 units under management in 30 states.
Ellen Thompson
CEO and Founder
4 Walls, Inc.
Ellen Thompson is the CEO and Founder of 4 Walls, Inc. which has helped multifamily clients use social media and other Internet marketing tools to attract and retain customers since 2002. 4 Walls has been on the Philadelphia 100 list of fastest growing companies in the Philadelphia region 5 times and honored as one of Philadelphia’s best places to work by both the Philadelphia Business Journal (PBJ) and Philadelphia Magazine. 4 Walls was also recognized as a “Social Media Star” by PBJ for Respage, a social media management platform developed specifically for the multifamily industry.
Thompson was previously the Founder & CEO of Know It All, a leading skills testing company, which was founded in 1993 and sold to Kenexa (now a division of IBM) in 2000. Know It All appeared twice in the Philadelphia 100 and ranked 168th in the Fast 500, Deloitte and Touche’s national ranking of the 500 fastest growing tech companies. She has been honored as one of Pennsylvania’s Best Women in Business and has appeared on the PBJ’s 40 under 40 list. She was also inducted into the Philadelphia 100 Hall of Fame.
She is an active member of the Philadelphia tech start up and multifamily communities. She performs due diligence reviews for potential Ben Franklin Technology Partners investments and has mentored two start up teams for DreamIt Ventures, which is ranked as one of the top 3 business accelerators in the country. Thompson is an active member of the Apartment Association of Greater Philadelphia and has recognized as Vendor of the Year. She has a B. S. in Economics from the Wharton School of the University of Pennsylvania.
4 Walls offers services to help multifamily professional attract and retain residents including a full service social media platform for apartment communities (Respage Community), resident portals (Respage Portal), website design and development (4Marketshare) and Internet advertising (4walls.us). In addition to our core products, we also offer a la carte social media management services including Twitter and Facebook setup, social media moderations and social media reputation management.
David Vivero
VP of Rentals
Zillow
David Vivero is Vice President of Rentals at Zillow. He is responsible for the product, sales and customer operations for Zillow’s rentals marketplace. Vivero joined Zillow in May 2012 through its acquisition of RentJuice, the leading provider of marketing tools and services to property managers and landlords of rental properties, where he was co-founder and CEO from 2008 to 2012. Before RentJuice, Vivero focused on consumer Internet investing at Mayfield Fund and was in online product development at International Data Group (IDG). He grew up managing several rental buildings in Miami Beach and earned an AB in economics from Harvard College and an MBA from Harvard Business School.
Launched in 2009, RentJuice offers a subscription-based suite of marketing and productivity tools for rental professionals, including a customer relationship management platform for managing leads and relationships; rental listings management software and syndication across the Web; consumer credit screening; and an online- and mobile-based secure way for consumers to submit rental applications. RentJuice’s mobile app for iOS allows rental professionals to access their database on the go, instantly update property photos and connect with prospective tenants.
Zillow, Inc., the leading real estate information marketplace, acquired RentJuice Corporation, a San Francisco-based company. More than 5 million current renters visit Zillow® each month on mobile and the Web, searching hundreds of thousands of rental listings. With RentJuice, Zillow adds a broad suite of tools and services for rental professionals, to help them market their inventory to renters and manage client relationships.
Mike Whaling
President, Founder at 30 Lines
Co-founder at TurnSocial.com
Vice President, Business Development at InfiniSys Electronic Architects
Mike Whaling works at the intersection of real estate, technology and communication.
Communications, entertainment, commerce, comfort and security are all part of our everyday lives. The technologies around us, either established or emerging, greatly influence all of these elements. It should be a given that the places where we live, work and play do not hinder our connected lifestyles, but rather enable them. Whaling is interested if you’re a real estate professional seeking to offer more to your tenants by integrating technology into your next project, a content distributor who understands how to deliver great customer service, or a gadget guru with the next great idea.
Jed Williams
Sr. Analyst & Program Director
Social Local Media
BIA/Kelsey
Jed Williams works across the company’s five advisory services in research, writing and consulting roles and is program director of the Social Local Media practice. He has more than 10 years of experience on both the business and content sides of media. Formerly, he served as a sports and news reporter, hosted sports and news talk shows, and called sports play-by-play in Alabama, North Carolina and Virginia. As sports director of WINA Radio in Charlottesville, Virginia, Williams led his department to “Top Overall Sports Coverage” honors four times and won “Best Editorial.” He also has extensive writing experience as a features writer, columnist and in-depth interviewer for the ACC Sports Journal, ACCSports.com, TheSabre.com, Cavalier Corner, Carolina Communicator and other publications.
In May 2010, Williams received his master’s in media business from the School of Journalism and Mass Communications at UNC-Chapel Hill. He was named the Outstanding M.A. Graduate by the school. At UNC, he completed a thesis on business change initiatives at the Associated Press that is currently being published as a case study by the Columbia Journalism School and the Yale School of Management and will be excerpted in an upcoming book.
BIA/Kelsey helps clients accelerate business growth with reliable information and forward-looking insight. We analyze the business, financial, social and technology trends affecting the local market to provide our clients with the critical data, analysis, and recommendations they need to grow and transform their organizations in an ever-changing local media landscape.
Charity Zierten
Chief Engagement Officer
Socially Engaged Marketing®
Social media consultant Charity Zierten is regarded as a leading industry expert on utilizing social media strategies for the multifamily housing industry. Charity shares unique and innovative perspectives on the use of various social networking channels to reach residents and prospects during national and regional apartment industry events. Find Charity online at SociallyEngagedMarketing.com.
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