WEDNESDAY, February 1, 2017

2:00PM – 5:00PM     Social Media Marketing Refresher Course for Apartment Managers

Back by popular demand!  Erica is consistently rated as one of our top instructors by our attendees!  With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing, and new technology hold tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years and there are more are on their way in 2018- no doubt. Interested in where it’s all going? What should be in the works for you and your business for the next year? Join Erica Campbell Byrum, director of social media for For Rent Media Solutions™,  in an exclusive course that is designed for everyone from beginners to advanced practitioners who want to receive comprehensive and interactive instruction. You and your team will be guided through the challenges and successes of your social media marketing efforts in an open forum.

You’ll learn about:

  • Best practices for key social media platforms and social advertising.
  • How to improve your strategy based on what works best for each platform.
  • How to tailor social media content to maximize engagement levels.
  • How to effectively engage your employees socially.
  • How to build social media into your content marketing processes.
  • How to develop user-generated content.
  • How to measure your efforts and analyze data to improve your effectiveness.

Erica Campbell Byrum
Director of Social Media
For Rent Media Solutions

Workshop fee: Best Value Registration Option includes this workshop for only $100. Participation in this special opportunity is only open to registered attendees and sponsors of the Multifamily Social Media Summit conference. This workshop is limited to the first 50 attendees who sign-up for this workshop.


  1. […] landscapes. On Wednesday, January 27 from 2:00-5:00 p.m., she will host a pre-conference workshop, Social Media Marketing Crash Course for Apartment Managers. In an exclusive course designed for everyone from beginners to advanced practitioners who want to […]

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